Announcing Session 2
of the 2019 Campaign Training Academy
“Strategic Planning and Organization for Your Campaign “
with Maggie Thornton and Joshua Norris
Sat, Feb 23 | 10am – 1pm
City Space on the Downtown Mall 100 5th Street NE
This Session is sponsored by Melvin Burruss and Cynthia Neff.
“Strategic Planning for Your Campaign: Scheduling and Budgeting”
Drawing on her first-hand experience managing campaigns and planning the day-to-day activities of candidates, Maggie Thornton offers invaluable insights and advice on planning your campaign. She outlines a week-by-week campaign schedule as well as key elements of the budget, both strategically planned to make the most efficient use of campaign resources and leverage the time and energy of the candidate for maximum impact.
“Campaign Start-Up, Strategies and Operations”
Whether you are a political novice or seasoned campaigner, Joshua Norris will likely tell you many things you didn’t know as he reviews the fundamental elements of today’s successful campaigns, from creating a website to mobilizing volunteers and reaching out to under-represented communities. He offers practical advice for organizing and operating an effective campaign, with an emphasis on making the best use of limited resources.